Hi there! This is:
Kiera Luo
I just finished Master’s degree in Integrated Marketing Communication from Northwestern University, specializing in Data & Branding.
I used to work in food CPG, NGOs, international companies, and education entrepreneurship. Besides, I also volunteered at 2 Provincial Museums.
My working experience includes Data analysis, Content MKT, Digital MKT, and Creative Content Production.
Graduate in front of our 92nd years old Deering Library!
I've learned from:
- Northwestern University (MS in IMC, 2024)
- UCSD (Cultural Diversity & Global Health, 2021)
- UN Global Management Courses (2019-2021)
- JNU (BA in Broadcasting Journalism , 2019-2023)
I've worked with:
Wrap up Event in Chicago’s Summer! :)
Octonuts Strategy
- Audience Insights and Market Trends
Utilized PRIZM data to identify target audiences, analyzed demographic information, and refined our focus to specific postcodes.
- Retail and Digital Strategy
Expanded distribution to natural and regional stores and optimized our presence on Amazon and other digital channels.
With our Clients!
- Innovative Branding
Proposed portable packaging and flavor innovations to align with evolving consumer preferences.
During my role with Octonuts, I led a 4 persons graduate consulting team in developing a strategic 1–3 year growth plan, and report direct to CEO and Marketing lead.
Our Perfect Teammates with Client!
TTFF Strategy
- Media Outreach
Crafted targeted pitches and a media list to boost visibility and engaged influencers to showcase breadfruit’s benefits.
- Social Media Strategy
Audited platforms, developed content pillars, and designed visuals to enhance engagement on LinkedIn, Facebook, and Instagram.
- Website & SEO
Conducted a website audit and implemented SEO strategies to improve user experience and content relevance.
Data Analysis Projects
Analyzed 2k+ consumer data using RFM segmentation to identify the untapped segment.
Increasing GMV by 14.6% and achieving 8 incremental wine purchases per customer, with a 7% response rate.
Deployed machine learning models to predict high-value customer, Achieved the highest model accuracy among 6 competing teams, enabling precise customer targeting and boosting conversion rates.
Analyzed 15k+ user interactions and recipe data using machine learning techniques to select recommender system, increasing user engagement by optimizing recipe suggestions based on click behavior and preferences.
Creative Content
I also work in Digital Creative Content, including Voiceover, Motion Capture, portrait Photographer and Model.
Produced and assisted in showcasing Dunhuang culture through online exhibitions and streaming—30 million viewers and 1 million likes say it was a hit!
Organized over 70 talents into teams to brainstorm creative shooting concepts and plan themed portrait events!
Teamed up with the fabulous Artist Xiaojun Zheng to whip up a dazzling online VR photography exhibition that wowed over 120,000 viewers!
"Luck is what happens when preparation meets opportunity."
- Seneca
